21
January
WhatsApp Published Our Startup Story
461 Comment
For Aamir Ansari, the history of manufacturing sarees dates back to
1970 when his family first started working in the industry. Deciding to
take the family legacy forward, he quit his MBA course in 2014 and used
his scholarship money to found SareeVenue.com under Nex-Gen E-Commerce
Pvt Ltd.
Since the retail price of Banarasi sarees was very high, he decided
to provide a platform where one could get quality products at the best
possible prices. Also, since sarees were sold on a credit basis in the
wholesale business, sellers would incur huge losses if the products
weren’t sold, were outdated or if the payment cycle was too long. Aamir
took the business online so that they could directly deal with end
customers and reduce payment cycles as well. SareeVenue.com uses the
WhatsApp Business app to give customers real-time information on their
orders.They get nearly 40 percent of their orders through the WhatsApp Business app
The business has been continuously growing year-on-year, and they get
nearly 40 percent of their orders through the WhatsApp Business app.
The WhatsApp Business app also enabled them to lower customer
acquisition and retention costs, as people are more active on WhatsApp
compared to other mediums.
“The communication with customers is in real time compared to emails,
which helps us deal with them more efficiently,” says Aamir. “Customers
appreciate the way we communicate the order statuses to them.”For Aamir, the WhatsApp Business app has been a key ally in his
journey of keeping the nearly 50-year-old family legacy alive and
adapting it for modern-day consumers.Read it on WhatsApp Website - https://bit.ly/33QqytB...